Whether you’re an Amazon entrepreneur or a brand owner, you need guidance with your financial metrics. You might be growing your business, but if you aren’t excellent with your finances, you could lose the money you thought you had. Nobody wants that!

That’s why we’re excited to have Christian Rivera from The Ecommerce Accountant back to discuss daily and monthly financial health checks, outsourcing accounting and bookkeeping, the benefits and cautions of quick data from accounting softwares, as well as what to do now to improve your financials (especially if you didn’t realize until this episode that your financials are messier than you’d thought).

We’ll see you in The PPC Den!

Highlights

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Christian Rivera

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Hopefully, by now you know that you should digest your high-level data weekly. What, however, should that data consist of? This week, Elizabeth Greene of Junglr joins Michael to share the core metrics, ratio metrics, and product-level metrics they track weekly. They also discuss how these reports can be customized depending on one’s definition of success– hey, it varies!-- and also different ways of logging the information so it doesn’t get lost and so no one gets overwhelmed.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Hot & humid

6:15 Cadence of how you digest data at a high level?

14:03 What goes into your weekly high-level overview?

20:07 Benefits of tracking month to date?

23:30 Ratio-based metrics to track

28:30 Custom monthly reports & communication

31:15 Product-level metrics

36:55 Tip: Campaign manager diary

40:13 Do your weekly reports.

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Disclaimer: Do not listen to this episode at double the speed or you will miss valuable acronyms, definitions, and equations. You’ve been warned!

If you’re like the Ad Badger App client who recently requested a feature that stops bids when a product goes out of inventory, we have an alternative solution: don’t go out of stock in the first place. If this sounds easier said than done, it’s not; it’s just a matter of doing it. How?-- By listening to Blair Forrest of AMZ Prep’s 10 ways to be an inventory planning expert now. Boom.

We’ll see you in The PPC Den!

Highlights

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Blair Forrest

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

In this episode, Michael helps you understand a type of analysis that you can prepare in just a few minutes that will help you understand the overall health of your Amazon Advertising account. Michael poses a question we often ask when interviewing campaign managers and then thoroughly provides the correct answer while offering steps for how to do this for yourself.

We’ll see you in The PPC Den!

Highlights

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so.

Previous Google Ads experience is not required.

We’ll see you in The Badger Den!

Highlights

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

Get the Ad Badger App here: https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Heist

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

It’s one thing to tune into the podcast every week, and another to systematically apply all the tips we offer. This episode pieces together the steps while telling a true story by Ad Badger’s CEO, Michael Facchin, as he shares a recent coaching win from a client who reached his ACOS goals quickly.

The steps are easy– review the fundamentals, optimize your bids, control your search terms, trim the fat, and optimize the product budget– but it’s all in the practice.

We’ll see you in The PPC Den!

Highlights

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Laura Meyer of Envision Horizons joins Michael to sway you to get an early mover advantage in Sponsored Display Video, currently in beta. Laura lists strategies for different budgets and overviews best practices for all of your Amazon Advertising video needs, including a template for success and how to split-test your creations. If this is the future, you’ll want to get your foot in the door now.

We’ll see you in The PPC Den!

Highlights

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Laura Meyer

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’t matter. In this episode, Brent Zahradnik of AMZ Pathfinder joins Michael to break down the impact your videos are making, if any, and to highlight how to optimize your video, if you deem it even matters.

We’ll see you in The PPC Den!

Highlights

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

If you’re listening to this, we bet you want operational excellence for your Amazon business, including cleaner systems to be a healthy, high-functioning operation. This week, Blair Forrest of AMZ Prep shares actionable strategies using Google sheets, all about FBA and FBM, healthy checks and balances, and advice to keep ads on, and touched on the excitement about NARF.

Please consider this the beginner and foundational episode on inventory management, and stay tuned for a future collaboration where we get even more nitty-gritty.

We’ll see you in The PPC Den!

Highlights

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Blair Forrest

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Let’s say you log into Amazon and what you see is wildly different than last week; you have over 100 new campaigns. How do you determine where to focus your time to discover what changed and where? Insert the export button.

This week, Ryan and Michael quickly overview a tip you can use quickly. The export button is a simple feature that can save you time at the campaign and keyword level and it can also help avoid duplication when creating new campaigns with variations.

We’ll see you in The PPC Den!

Highlights

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno