The PPC Den: Amazon PPC Advertising Mastery

Amazon’s Marketing Stream Explained: A Technical Breakdown

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Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype?

Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists.

We’ll see you in The PPC Den!

🦡 Highlights ​​
  • 0:00 Intro– Meet Ad Badger’s Chief Technology Officer
  • 3:40 How does Amazon Advertising’s API work?
  • 6:25 Marketing Stream’s improved data granularity
  • 13:20 Marketing Stream’s No Throttling
  • 16:01 Near real-time messaging
  • 17:39 More reporting dimensions (beta)
  • 19:54 Insights on deltas instead of aggregates
  • 21:18 Marketing Stream simplifies workflow
  • 23:23 Marketing Stream’s technical limitations
  • 27:22 Why are there limitations in regions?
  • 28:57 Only available for advertising data
  • 30:15 What does not supporting Queues mean?
  • 32:23 Differing data depending on the source
  • 35:51 Marketing Stream’s attribution window
  • 39:43 Ad Badger’s implementation of Marketing Stream
  • 47:17 Outro– More coming soon!

    • If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

    🦡 Resources & Links
    • Where to find Nick
    • Check out the Amazon PPC Software Tool Nick built
    • (book) The Lean Startup
    • What Are Dayparting & Weekparting in Amazon PPC?
    • Amazon Key Metrics: What Do I Track & How Do I Influence It?
    • Amazon’s Marketing Stream 
    • 🦡
    • Never miss the latest in Amazon PPC tips and best practices
    • All our episodes and show notes
    • Check out the Ad Badger App

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      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Nickholas Isber

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno

      Graphic Designer: Karolina Facchin

      ...more
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