The PPC Den: Amazon PPC Advertising Mastery

Amazon Key Metrics: What Do I Track & How Do I Influence It?

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Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend.

We’ll see you in The PPC Den!

🦡 Highlights
  • 0:00 Intro– Words can’t espresso what you mean to us
  • 1:54  Why we always talk about KPIs
  • 8:19 Key metrics, clear KPIs
  • 9:12  Budget & visibility: CTR
  • 11:47 Budget & visibility: CVR
  • 15:00 Strategy: Search Query Performance Dashboard
  • 22:58 New rollout: Marketing Stream
  • 30:48 Final thoughts

    • If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

    🦡 Resources & Links

    • Where to find Destaney, Better AMS
    • Destaney’s LinkedIn
    • Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
    • How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
    • How to Optimize for Total ACOS Goals in Amazon Advertising
    • Common Mistakes With Amazon Product Listings & How to Avoid Them
    • Why Amazon’s Search Query Performance Dashboard is Awesome
    • What are Day-parting and Week-parting in Amazon PPC?
    • Marketing Stream (beta) 

      • 🦡

      • Never miss the latest in Amazon PPC tips and best practices
      • All our episodes and show notes
      • Check out the Ad Badger App

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        Host and Executive Producer: Michael Erickson Facchin

        Guest Co-Host: Destaney Wishon

        Senior Producer: Nancy Lili Gonzalez

        Video and Audio Editor: Pedro Moreno

        Graphic Designer: Karolina Facchin



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