The PPC Den: Amazon PPC Advertising Mastery

How Do I Create Data-Driven Product Pages on Amazon?

Listen Later

There are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma Schermer-Tamir of Marketing by Emma points out where to look and what it means, considering impression, CTR, customer conversion rate, and return rate. Who said data couldn’t impact creative growth? Not us.

We’ll see you in The PPC Den!

🦡 Highlights ​​
  • 0:00 Intro– Think like a physical retail store.
  • 6:29 Metrics that reflect product page performance
  • 8:53 Two Search Query Performance Dashboard Metrics Indicators
  • 18:58 Brand Metrics Indicators
  • 25:09 What return rate says about your product page
  • 34:35 Outro– Logo

    • If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

    🦡 Resources & Links
    • Where to find Emma, Marketing by Emma
    • Common Mistakes with Amazon Product Listings & How to Avoid Them
    • Why Amazon’s Search Query Performance Dashboard is Awesome
    • 🦡
    • Never miss the latest in Amazon PPC tips and best practices
    • All our episodes and show notes
    • Check out the Ad Badger App

      • -

      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Emma Schermer-Tamir

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno

      Graphic Designer: Karolina Facchin

      ...more
      View all episodesView all episodes
      Download on the App Store
      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      98 ratings

      More shows like The PPC Den: Amazon PPC Advertising Mastery

      View all
      AM/PM Podcast by Helium 10

      AM/PM Podcast

      211 Listeners

      The Diary Of A CEO with Steven Bartlett by DOAC

      The Diary Of A CEO with Steven Bartlett

      8,876 Listeners

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

      528 Listeners

      My First Million by Hubspot Media

      My First Million

      2,660 Listeners

      My Amazon Guy by Steven Pope

      My Amazon Guy

      37 Listeners

      Doubles Only Tennis Podcast by Will Boucek

      Doubles Only Tennis Podcast

      107 Listeners

      How to Sell Your Stuff on Etsy by Lizzie Smiley

      How to Sell Your Stuff on Etsy

      321 Listeners

      Moonshots with Peter Diamandis by PHD Ventures

      Moonshots with Peter Diamandis

      602 Listeners

      Ecomm Breakthrough by Josh Hadley

      Ecomm Breakthrough

      95 Listeners

      The Marketing Misfits by The Marketing Misfits

      The Marketing Misfits

      6 Listeners