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How Should I Set My Starting Bid For An Amazon PPC Campaign?
Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
5:49 Where Do You Get Your Starting Bids From?
9:10 Should You Use Suggested Bids?
9:30 Brand New Keywords & Themes
10:00 Keywords Related To Those Previously Used
14:30 Bids For Single Keyword Campaigns
18:15 ASIN Targeting Starting Bids
21:15 Category Targeting
🦡 Resources & Links
Where to find Brent Zahradnik, AMZ Pathfinder
7 Personalities Of Amazon PPC Bid Optimizers
Following Amazon’s Suggestions? The Mysterious “Suggested Bid”
How Do I Make The Most Of Amazon’s New Broad Match Update?
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)
Make Your Best Keywords Better With Single Keyword Campaigns
Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
View all episodes
By The PPC Den
4.9
9898 ratings
Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
5:49 Where Do You Get Your Starting Bids From?
9:10 Should You Use Suggested Bids?
9:30 Brand New Keywords & Themes
10:00 Keywords Related To Those Previously Used
14:30 Bids For Single Keyword Campaigns
18:15 ASIN Targeting Starting Bids
21:15 Category Targeting
🦡 Resources & Links
Where to find Brent Zahradnik, AMZ Pathfinder
7 Personalities Of Amazon PPC Bid Optimizers
Following Amazon’s Suggestions? The Mysterious “Suggested Bid”
How Do I Make The Most Of Amazon’s New Broad Match Update?
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)
Make Your Best Keywords Better With Single Keyword Campaigns
Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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