In this episode, Michael and Abe Chomali of XP Strategy PPC Management, discuss the effects of bidding on branded keywords and what happens if you turn it off. They will explore the potential impact on the overall performance and how it can affect the visibility of your products. They will also discuss the different tactics you can use to ensure your campaigns run smoothly even after turning off your branded keywords. 

So, join us on this fun journey, explore all things branded keywords, and get ready to bid on them like a pro! 

We’ll see you in The PPC Den! 

🦡 Highlights

01:00 Intro 

02:11 Small talks with Abe Chomali 

05:13 Bidding in my own name 

08:18 Abe’s Experiment: Investing in a Client’s branded keywords 

09:01 Protecting brand while ignoring the competition 

14:20 Reducing brand traffic spend 

17:05 Impact of branded traffic on sales 

26:22 Shallow Keyword Depth 

31:52 Branded and Non-branded reporting 

34:06 Balancing branded spend and performance 

36:02 Factors to consider in branded traffic 

37:44 Interviewing Abe Chomali 

If you like what you hear, leave us a video review! 

🦡 Resources & Links 

-- How Ad Badger Manages Amazon Keyword Bidding 

-- The Basics of Doing Keyword Research for Amazon PPC Campaigns 

-- How Do I Fix Low-Impression, Low-Click Keywords in Amazon PPC? 

-- How Many Keywords Should You Have Per Amazon Ad Group?

-- How to Optimize Keywords with 0 Sales in Amazon PPC 

-- Keyword Cannibalization in Amazon PPC 

-- How One Keyword Can Apply To Multiple Products 

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Host and Executive Producer: Michael Erickson Facchin 

Guest Co-Host: Abe Chomali of XP Strategy PPC Management 

Senior Producer: Nancy Lili Gonzalez 

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto