The PPC Den: Amazon PPC Advertising Mastery

How does conversion rate influence ACOS on Amazon?


Listen Later

In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice to boost your sales and lower your ACOS.


We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 00:00 - Conversion Rate Importance

  • 03:09 - Small Brand Hurdles

  • 05:01- Price Testing Effects

  • 07:27 - Shopify vs. Amazon

  • 10:00 - Competitive Analysis

  • 13:16 - Leveraging Reviews

  • 15:30 - Conversion Strategies

  • 18:33 - Avoiding Price Wars

  • 22:34 - PPC and Organic Growth

  • 31:22 - Traffic and Final Tips

  • 🦡 Resources & Links
    🦡 GET AD BADGER ➡️

    • How To Align Team Goals Using Amazon PPC Data Tools?

      • What Should You Do First When Amazon PPC Sales Drop?

        • How To Achieve Low ACOS With Negative Keywords?  

          • How Do Technical And Creative Strategies Work Together In Amazon PPC?

            • How Can Product Images On Amazon Boost Conversion Rates?

              • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

              • Subscribe to our newsletter

              • Transform your workflow with our comprehensive Amazon Advertising checklist

              • Review all our show notes

              • -

                Host and Executive Producer: Michael Erickson Facchin

                Guest Co-Host:  Andy Craig

                Senior Producer: Nancy Lili Gonzalez

                Podcast Coordinator & Graphic Designer: Sofiia Podash

                Video and Audio Editor: Pedro Moreno 

                ...more
                View all episodesView all episodes
                Download on the App Store

                The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den

                • 4.9
                • 4.9
                • 4.9
                • 4.9
                • 4.9

                4.9

                98 ratings


                More shows like The PPC Den: Amazon PPC Advertising Mastery

                View all
                Capitalism.com with Ryan Daniel Moran by Capitalism.com

                Capitalism.com with Ryan Daniel Moran

                731 Listeners

                The GaryVee Audio Experience by Gary Vaynerchuk

                The GaryVee Audio Experience

                16,797 Listeners

                AM/PM Podcast by Kevin King

                AM/PM Podcast

                211 Listeners

                Founders by David Senra

                Founders

                1,944 Listeners

                The Game with Alex Hormozi by Alex Hormozi

                The Game with Alex Hormozi

                4,383 Listeners

                Andrew Schulz's Flagrant with Akaash Singh by Andrew Schulz's Flagrant with Akaash Singh

                Andrew Schulz's Flagrant with Akaash Singh

                6,458 Listeners

                Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

                Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

                528 Listeners

                The Smartest Amazon Seller by SmartScout

                The Smartest Amazon Seller

                145 Listeners

                My Amazon Guy by Steven Pope

                My Amazon Guy

                37 Listeners

                The Ad Project by Ad Advance

                The Ad Project

                12 Listeners

                Better Advertising with BTR Media by Destaney Wishon and Justin Nuckols

                Better Advertising with BTR Media

                12 Listeners

                Ecomm Breakthrough by Josh Hadley

                Ecomm Breakthrough

                80 Listeners

                OPERATORS by OPERATORS

                OPERATORS

                45 Listeners

                That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

                That Amazon Ads Podcast

                28 Listeners

                The Marketing Misfits by The Marketing Misfits

                The Marketing Misfits

                5 Listeners