In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind? 

We’ll break it all down — how to spot real rankable opportunities, why your conversion rate is your secret weapon, and how to build smart, isolated keyword budgets that actually make sense.

Oh, and before we get serious, you’ll hear some fun warm-up stories — like why Sean has a Walt Disney mug he didn’t choose himself, and why Nicolas Cage and The Rock are now his permanent office coworkers.

If you're ready to think differently about PPC and get more out of what you already have — this one's for you.

We’ll see you in The PPC Den!

🦡 Highlights

• 00:00 – Intro

• 05:00 – What is the Zone of Possibility?

• 11:00 – How to spot rankable products

• 18:00 – Smart PPC budget moves

• 24:00 – Rankable vs incremental keywords

• 31:00 – When to spend, when to stop

• 38:00 – Your conversion rate superpower

• 44:00 – How PPC drives organic growth

• Where to find Michael, Michael Erickson Facchin
• 🦡 ⁠GET AD BADGER⁠ ➡️
• Where to find Sean,  Sean Stone
• Stone's Goods
• Sneaky defaults that drain your budget in 2025
• Should You Use Amazon Ad’s New Budget Rules?
• How to Use Amazon’s New Budget Tab and Report
• How Can I Use Phrase Match To Rank Higher On Amazon?
• Launching 54 Campaigns to Rank Multiple Products in the Top 10 on Amazon
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host:  Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno