Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened. 

A must-listen for every Amazon seller who wants to win the game.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – What questions do Amazon sellers ask most?

• 00:27 – Tariffs are messing things up — why cutting ads now is a bad move

• 02:24 – Why slashing your ad budget can hurt your sales big time

• 04:14 – How Amazon ads help your organic (free) sales

• 06:30 – When a client says “Cut my ads in half!” — what really happens

• 07:37 – How fast your organic sales drop after cutting ads

• 09:00 – Story time: What happened when we pumped up the ad budget

• 15:47 – How grouping keywords helps you spend ad money smarter

• 19:10 – Why breaking keywords into clusters makes your budget work better

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Get to know Michael Tejeda, a skilled campaign manager at Ad Badger

• Tariff Turmoil: How Brands Are Adapting in 2025

• Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners

• The One Activity That Will Fix Your ACOS in 2025

• How to Find Products That Sell Organically

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host:  Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno