In this episode, Mina Elias from Trivium Group drops some serious knowledge bombs on how crushing it on Amazon isn’t just about ads and listings — it’s about mindset, mental toughness, and yes, even jiu-jitsu 🥋 (because why not train like a fighter to survive the Amazon jungle?).

We dive deep into why your body is your ultimate business asset, why building the best brand beats just slapping products on a shelf, and how to run your Amazon store like a well-oiled machine that never quits. Mina spills the tea on mastering product-market fit and owning your keyword game .

Tune in, get inspired, and maybe even get off the couch for a round of jiu-jitsu!!

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Welcome back Mina Elias

• 03:15 – Jiu-jitsu, mindset 

• 05:35 – Your body = your business machine (Lamborghini or rusty clunker?)

• 06:25 – The Amazon battlefield in 2025: no more “easy wins”

• 07:00 – Why your 2015 strategy won’t work today (bye-bye, gold rush)

• 08:00 – Are you building the best brand — or just selling stuff?

• 11:00 – Real product examples: what buyers actually want

• 12:06 – Is your product page truly the best one on the internet?

• 13:25 – Why great brands win without even trying

• 14:45 – Conversion rate: the “cheat code” for Amazon growth

• 16:00 – Amazon vs. Facebook Ads: who wins the simplicity game?

• 17:15 – “Moneyballing” Amazon success with checklists & nerdy details

• 19:45 – What if your product page is great? What’s next?

• 21:10 – PPC strategy explained like a human, not a robot

• 26:36 – Success = systems

• 28:50 – Using Brand Analytics to measure conversion