In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.

We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself.

We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization.

If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step.

We’ll see you in The PPC Den!

🦡 Highlights

​​

• 00:00 - Intro 
• 01:48 -  Who Dan Head is and how he approaches Amazon PPC
• 04:12 - Why Amazon PPC doesn’t work in isolation
• 07:05 - The biggest mistake sellers make when optimizing ads
• 10:02 - What N-gram analysis actually reveals (beyond keywords)
• 14:35 - How to identify non-converting spend correctly
• 18:20 - When NOT to negate keywords (and why sellers overdo it)
• 22:10 - ACOS Power Ratio explained in simple terms
• 26:05 - PPC data vs listing problems: how to tell the difference
• 30:12 - Why creative and images break or scale PPC performance
• 34:05 - Full-funnel thinking: connecting ads, listings, and intent
• 38:20 - How top agencies think about scaling Amazon PPC
• 45:10 - Wrap-up & key takeaways

🦡 Resources & Links

• 🦡 ⁠GET AD BADGER ⁠➡️
• Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
• Our guest today is ⁠Dan Head⁠ of AMZ Elite
• ⁠How N-gram analysis found a keyword with 200 clicks and 1 order⁠
• ⁠Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns⁠
• ⁠The ACOS Power Ratio for Amazon PPC⁠
• 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠
• ⁠Subscribe to our newsletter⁠
• ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠
• ⁠Review all our show notes⁠

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Dan Head

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno