In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.

They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta.

Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization.

If you sell on Amazon and you’re curious about Meta ads, this episode will help you think more clearly about the next step.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Meet Sean Stone of Spillover Commerce

• 02:45 - Using ChatGPT to challenge your thinking

• 06:30 - Amazon sellers vs real e-commerce brands

• 10:40 - Which products work on Amazon vs Shopify

• 14:10 -  When scaling ad spend actually makes sense

• 17:55 - How Meta ads increase Amazon sales

• 20:45 - Shopify + Amazon done right (real brand example)

• 25:00 - Why follower count doesn’t equal demand

• 28:20 -  Product-market fit by platform

• 31:50 - Price, size, and offer iteration

• 35:40 -  When Amazon brands should run Meta ads

• 38:45 - Meta ads vs Amazon ads (different playbooks)

• 42:10 - Final takeaway: thinking beyond Seller Central

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• See How Spillover Commerce Achieved $74K Profit Swing

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Today’s guest is Sean Stone of Spillover Commerce

• 🛒 Are you ready to escape Amazon dependency?

• Crack Q4 2025 with AMC Audiences & Deals

• 4 Techniques Working for Amazon PPC in 2025

• Finding Your Zone of Possibility for Amazon PPC Rankings

• How can you quickly and efficiently improve your Amazon listing?

• How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno