In this episode, Shintaro Higashi breaks down 5 unexpected reasons why Brazilian Jiu-Jitsu (BJJ) is more popular than Judo—and it’s not just about leg grabs or rule sets. From space efficiency to community building, he takes a thoughtful and honest look at how BJJ has outpaced Judo, especially in the U.S. martial arts scene.🎙️ Timestamps & Topics Covered:00:00 Introduction – Why BJJ is More Popular Than Judo01:00 #1: Space Efficiency & Business Viability04:00 Instructor Visibility & Mat Awareness04:40 #2: BJJ Appeals to Older Demographics06:00 Isometric Strength and “Old Man Jiu-Jitsu”06:30 #3: Gamification Makes BJJ Stickier for Newcomers07:30 Small Wins & Positive Feedback Loops in BJJ08:00 #4: Accessibility of Champions & Community Building08:45 Language Barriers in Judo vs BJJ Media Presence09:40 #5: Judo’s Tradition and Bureaucratic Barriers10:30 Ranking Systems, Formalties & Frustration12:00 The Risk of Shrinking Judo in the U.S.12:40 Bonus: Tournament Structure & Mat Utilization13:30 Time Efficiency and Customer Experience at EventsLet’s keep the discussion positive—drop your solutions and ideas in the comments on how to grow Judo without defaulting to the usual complaints.🚨 LIMITED-TIME OFFER: 40% OFF 🚨The All-in-One Instructional Bundle just got even better.Every major instructional. One complete system. Now at our biggest discount yet.Grab yours now at 40% off : https://higashibrand.com/products/all-instructionalsThis won’t last. Build your game today.🔥 Get 20% OFF FUJI Gear! 🔥Looking to level up your judo training with the best gear? FUJI Sports has you covered. Use my exclusive link to grab 20% OFF high-quality gis, belts, bags, and more.👉 https://www.fujisports.com/JUDOSHINTARO 👈No code needed – just click and save!Links:🇯🇵 Kokushi Budo Institute (The Dojo) Class Schedule in New York, NY 🗽: https://www.kokushibudo.com/schedule🇯🇵 Higashi Brand Merch & Instructionals: https://www.higashibrand.com📚 Shintari Higashi x BJJ Fanatics Judo Courses & Instructionals Collection: https://bjjfanatics.com/collections/shintaro-higashi/