In this episode, Bud and Mikey discuss the concept of breaking down $100 in gross profit and how to maximize return on effort. They share a case study of a convenience store in Michigan where they implemented a strategy to increase profitability by adding high GP packages. They emphasize the importance of finding incremental opportunities and focusing on both profitability and velocity. They also discuss the benefits of giving reps the freedom to make decisions and collaborate with them to find the best solutions. The episode concludes with a discussion on coaching and sharing success stories to empower reps.

Takeaways

Sound Bite

"Drove $500 in new GP from those 16 new packages and that added 21 cents of GP per CE to this individual account."

Chapters

00:00 Introduction and Gnat Problem

02:26 Maximizing Return on Effort

08:39 Case Study: Incremental Opportunities

16:33 Empowering Reps with Freedom and Autonomy

31:49 Sharing Success Stories and Ownership

35:10 Conclusion