Your speech is not a speech. It's your next best-selling product.

That's the strategy that I outlined in my book Speak For Impact.

It's one of the core pillars of building a successful, thriving speaking business. It's one of the things that you should be focusing on whether you're just starting out as a speaker or you're an old pro.

But here is what I see happen all the time in the speaking industry. You create a speech and it's good enough.

It's good enough to get you applause.

It's good enough to get you booked a couple of times.

It might even be good enough to get you a standing ovation and that feels really, really amazing.

It's definitely good enough to get you good enough evaluations.

But what if it could be remarkable?

What if you're leaving money on the table, you're leaving speaking opportunities on the table, you're leaving clients on the table because you're not upgrading your speech to make it truly remarkable? .

 

Here are the five stages of writing a speech that gets you booked to speak and paid.