Today on the podcast, we dive into how your personal brand can help your business to flourish. People don’t buy from companies; people buy from people - so hiding behind your business brand won’t help you attract clients and scale.
Putting yourself out there and creating a personal brand can be challenging - particularly for lawyers! There are so many doubts that run through your mind & often, perfectionism can hold you back.
When marketing your law firm or business, you should be marketing in multiple ways. My recommendation is that you don’t put all of your eggs in one basket when it comes to marketing; you need to spread your marketing between paid traffic, referral traffic, and organic traffic. When you tap into your personal brand, your referral and organic traffic become much more powerful.
Investing time into your personal brand is well worth the effort because it doesn’t matter where life or business takes you. You can take your personal brand with you.
So, where do you start this personal brand journey? Listen to the podcast to dive into the below formula!

1. Unpack your brand story!
2. Get clear on who your community Is;
3. Create your messaging;
4. Capitalise on content; and
5. Get over the fear factor of putting yourself out there!

In the Scalable Business Lounge, we research creating your brand and ensuring you are tapping into your niche. Diving into the depths of your unique personal brand is vital, and you need to ensure you are doing it correctly.
The Scalable Business Lounge will allow you to master your personal brand, show you how to gain more freedom, and implement the most suitable tools for your business to scale.
If you are interested in viewing our FREE MASTERCLASS on how you can scale your law firm without burnout, click here!
CONNECT WITH Caralee: LinkedIn: @caraleefontenele Instagram: @caralee.fontenele Facebook: @caraleefontenele