Two lead scenarios: which would you prefer?

1. "Hi Kyle, my name is [ ] and I was referred to you by one of your happy clients."
2. "I found you online when searching 'kitchen remodeling' can you come out and look at our project?"

Most of our attendees chose number one. But why? The lead is already somewhat qualified. They understand the work that you do, and have the trust of a friend (the referrer).

Why are referrals so powerful?

• Getting someone who has a need to know like and trusts you
• People like to give them
• Great ROI
• Better qualified lead and shorter sales cycle

Find more on referrals here.