Is Foot Traffic the New Gold Standard of Retail Success?

What happens when two of retail’s sharpest minds go head-to-head on the data behind the industry’s biggest shifts? You get this week’s episode of Retail Retold, where Chris Ressa sits down (again!) with Ethan Chernofsky, Chief Marketing Officer at Placer.ai.

Ethan brings the receipts—billions of data points from Placer.ai’s location analytics—to unpack five retail trends that are redefining the way consumers shop and how retailers win. From Chili’s comeback and Trader Joe’s cult following to the rise of “dark stores” and the urbanization of suburbia, Chris and Ethan debate what’s driving foot traffic, loyalty, and value creation across retail. It’s part data, part strategy, and all energy.

What You’ll Hear:

• The five retail trends shaping 2026 and beyond
• Why simplicity (and knowing your “reason for being”) drives success
• How loyalty and cross-visitation can rise together
• Why the store is now a media channel, fulfillment hub, and brand platform
• How suburban retail is stealing the show

Chapters

00:00 – Welcome Back, Ethan Chernofsky

Chris and Ethan kick things off with their signature energy — a quick catch-up, a look inside Placer.ai’s marketing team, and how data storytelling is changing the game.

02:30 – Trend #1: Know Your Reason for Being

The biggest driver of retail success today? Focus. Ethan explains how Chili’s, Trader Joe’s, and Sprouts are winning by doubling down on what they do best.

08:30 – Trend #2: The Battle for the Basket

Loyalty is up — but so is cross-visitation. Chris and Ethan break down why shoppers are visiting more stores and what it means for retailers fighting for “share of list.”

13:15 – Trend #3: The Middle Market Mystery

Can the “middle” of retail survive? The duo debates whether flexibility, not price point, is the secret weapon for retailers stuck between luxury and value.

18:10 – Trend #4: The Store as a Platform

From buy-online-pickup-in-store to dark stores and retail media, Ethan unpacks how brick-and-mortar is becoming retail’s most powerful ecosystem.

22:45 – Trend #5: The Urbanization of the Suburbs

The suburbs are stealing the spotlight. Ethan and Chris discuss how urban concepts are moving into suburban centers—and what that means for open-air retail.

29:00 – Final Thoughts: The Future of Retail is Real

Chris and Ethan wrap it up with what’s next for data, design, and human experience in the physical retail world.