In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. Founder of ROI360+, Gary and his team have over 55 years of combined experience in media planning and buying. They combine practical expertise with data to help maximize a firm's ROI. Successful firms invite potential clients to do business with them- both on and offline. When the unthinkable happens and they need a trusted attorney. Gary's insights can keep your firm top of mind. Today, we cover how your firm should be spending on broadcast media to have the most impact - at any budget. And we get into how success is won through addressing your fears, embracing patience, turning to the data, and adjusting accordingly.