The Revenue Formula

5 types of ROI (With Sangram Vajre, Co-founder & CEO at GTM Partners)

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There are 5 kinds of ROI software provides - and understanding the difference is critical.

With Sangram, we discuss that and much more

  • (00:00) - Introduction
  • (01:32) - Say hello to Sangram Vajre
  • (04:48) - Buyers and ROI
  • (07:10) - 5 types of ROI
  • (10:41) - The ROI of slack
  • (17:36) - What ROI do we provide?
  • (21:18) - Changing ROI profile
  • (30:26) - ROI is not just a sales tool
  • (34:20) - Two kinds of people
  • (38:19) - Where do we invest the next dollar

    • Check out GTM Partners here.
    ...more
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    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn
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