**Cold Open (Nobody with a beard is happy -- Cody has a beard)**

**Skip the Cold Open at 6:30**

If you run ads for your clients, you've likely run into a few issues...

• The budgeted amount wasn't spent
• Too much was spent
• The account spends inconsistently and you have to spend too much time managing the spend
• You're getting too many accounts and it's hard to keep up

We discuss the 5 ways we manage client ad spend and budgets for platforms like Facebook and Google.

We answer questions like:

• Whose card should be on file?
• If you plan to spend $500 in a month, how do you track and pace that to make sure you spend that?
• When do you need to pay attention to spend?
• What are ways you can prevent "doomsday scenarios" in which too much is spent?

We break out how we manage client ad spend for over 50 accounts with 5 key points:

1. Know who's legally responsible for overspend
2. Use a daily budget tracker
3. Beginning and end of month require more time for monthly accounts
4. Use automated rules
5. Longterm honesty is better than short-term profits

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