It’s so valuable to hear your customers’ experiences first hand. It can help you improve your product or service, your messaging, and content marketing decisions. But is there a use for customer interviews beyond that?

Customer interviews are not just a method for obtaining feedback. If you record them, they become content, and they can also be repurposed into more content to be shared across the marketing funnel.

In this episode, Amy explores 5 effective ways customer interviews can be repurposed to support your content marketing strategy.

Find out:

• Three reasons why performing customer interviews is useful
• Why it’s so important to hit that record button – either video or audio
• How they can inspire new content ideas

Important links & mentions:

• Content 10x: https://www.content10x.com/
• Episode 215 – How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel: https://www.content10x.com/compelling-customer-stories/
• Inc. article – 6 Tips for Writing Compelling Thought Leadership Articles: https://www.inc.com/entrepreneurs-organization/6-tips-for-writing-compelling-thought-leadership-articles.html
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter