December 04, 2020

506: BYN Breakdown | Credibilty Comes First

11 minutes

On this BYN Breakdown me and Eric are going to be continuing our conversation around building and scaling your podcast. Last time we took a look at Blue Ocean Strategy and broke the myth behind needing expensive equipment and software. Today, we’re going to look at the importance of credibility and how to build it. A lot of people want to look at the heavy hitters of the podcasting world and copy their formula, but this is a different time, and you have unique qualities that you can bring to the table without having to stake your whole identity on what has already been done.

Let’s dive into the conversation and let me breakdown my Credibility First Method and clue you in on ways you can drive capital that can lead you to build a bigger audience!

Things you will learn in this episode:

[00:01 - 02:16] Opening Segment

Welcome to the show

BYN Breakdown

I talk about another issue podcasters face

Stop trying to take other people’s style

No shortcuts

You have to earn the position

You need to look at the opportunities you have

[02:17 - 10:00] Building Your Credibility First

The Joe Rogan example

Years of stand-up comedy

Early to the game

Cultivating a network

Timing and info

The Gary V example

YouTube channel first 15 years ago

You have to find a different way to grow

Don’t follow the formula of old ways

My strategy and example

It come down to credibility

More important than traffic

Big guests started saying yes

The credibility drove downloads

Finding the show from recognizable people and titles

Don’t waste people’s time

The Credibility First Method

How to turn credibility into money, money into audience growth

Live weekly class

Thursdays at noon

Links at the bottom

[10:01 - 25:22] Closing Segment

Eric wraps up and talks about the webinar

Final words

Tweetable Quotes:

“What people don’t realize is that you can’t shortcut the first decade of work that went in to build a large audience.” - Travis Chappell

“You can’t expect to grow the same way a lot of people back then grew…” - Travis Chappell

“I started figuring out that the credibility that I got from being on the top charts was way more important than the traffic that was basically non-existent that I got from the charts.” - Travis Chappell

Resources Mentioned:

Podcast Profit Course

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By Travis Chappell

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