What does it really take to build a thriving flower farm business? In this episode, Jenny pulls back the curtain and gets brutally honest about the unglamorous side of running a flower farm. From back-breaking labor and unpredictable weather to slow growth and late nights, she lays out the tough—but necessary—truths most flower farmers learn the hard way.

Whether you’re just starting out or knee-deep in your third growing season wondering if it’s supposed to feel this hard, this episode offers a dose of validation, some real talk about the difference between employee vs. CEO mindset, and encouragement to keep climbing even when the mountain feels steep. Spoiler: it's not just about growing beautiful blooms—it's about building systems, making sacrifices, and staying committed through the messy middle.

If you’re willing to embrace the hard stuff, the payoff is a life and business rooted in meaning, beauty, and purpose. This one’s for the dreamers with dirty hands and big goals—hit play and let’s talk about what flower farming actually looks like behind the scenes.

 

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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​