In this episode:

01:41 - Leaving corporate America

03:47 - The power of a deadline

05:12 - Sale events and launches

08:54 - Why people hate to lose

11:57 - Motivated by deadlines

14:33 - How many emails to send on the last day

16:59 - The origin of Deadline Funnel

17:56 - Creating the authentic evergreen deadline

20:23 - When the deal is over

21:27 - Filling a manual function with Deadline Funnel

25:51 - Some significant numbers

31:18 - The importance of intervals

32:42 - What a waiting list does for a membership

37:07 - The advantages of automation

41:10 - Segmenting the sales funnel

44:14 - Selling an event with scarcity and urgency

47:33 - Wrapping things up

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See the standout features of Deadline Funnel in our review

Download the PDF transcription and Do You Use Deadlines In Your Marketing?

Transcription:

James: James Schramko here, welcome back to SuperFastBusiness.com. Today, we're talking about marketing tactics, and for that, I've brought on a special friend of mine, Jack Born. Welcome, Jack.

Jack: Great to be here, James.

James: Jack Born is from DeadlineFunnel.com, and is somewhat of an expert in the two main tactics of urgency and scarcity, which you will have heard a fair bit about if you've been in the online community for any length of time. Lots of people refer back to the work of Cialdini, we've heard about it in every product launch formula for the last decade, and what we really want to do is talk about these two things in more depth and see how you can get a few tips that you might implement into your own marketing from now. And I'll also share some results that we got using Jack's Deadline Funnel software because it was certainly interesting to me, and there's a few little tips that I learned along the way that you might be able to implement into your marketing as well.

So Jack, where should we start?

Discovering the power of deadlines

Jack: Well, I was thinking one place that we could start would be where I first left corporate America and started my online business. And for that, we have to roll back the clock quite aways to about 2002. And I'll keep the story short, but it really was my first introduction into deadlines. Now, this was before Jeff Walker had codified the Product Launch Formula, this was before everyone was doing product launches. I really didn't know what I was doing, and frankly, I made a lot of mistakes.

So I got into an argument with my boss, he and I both came to the conclusion that it was time for me to leave, and I decided, you know what, maybe I'm not suited for this employee thing. With that, I started to build a healthcare staffing website. And I spent a year putting that together and doing odd jobs that were bringing in the money (we didn't have children at the time; I was married, still am.)

And so I was building this up, but I wasn't charging anyone. I just thought, you know, I had a chicken and egg problem because we were sort of like a marketplace, putting together the health care recruiters and the people that they were recruiting. I didn't want to charge anyone while I was building it up. After about 11 months, my wife came to me and said, "Look,