Episode highlights:

01:29 - What is Chicken Caravan?

02:36 – Where the caravan was earlier this year

05:11 – Changes for the better

07:20 – The power of segmentation

08:55 – A foray into Facebook Live

12:15 – Daniel’s current working setup

13:41 – The value of attending meetups

15:38 – 450K in a single month

17:39 – An expansion in the works

19:49 – Caravan’s new product

22:31 – The importance of play

24:03 – An online community of chicken farmers

26:00 – How the podcast route is going

27:45 – A forecast for the coming year

30:33 – What the real story is

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Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, I have a very special guest. You may not have heard of my guest, unless you're in a specific market. I'd love to welcome to this call Daniel OBrien.

Daniel: Thank you, James.

James: Daniel, you have come from absolutely nowhere in our environment to the forefront of the success thread inside SuperFastBusiness membership. You just posted recently in December 2016 some of the things you'd done over the last year, and you called it Daniel's SuperFastBusiness year. The reaction was outstanding. You had so many people liking it, and commenting, and asking you questions. And I thought, wouldn't it be great to get you onto this call?

Let's break down a SuperFastBusiness membership case study with Daniel O'Brien from the incredible website ChickenCaravan.com.

Daniel: Yes, let's do this.

James: What does Chicken Caravan actually mean?

What is Chicken Caravan?

Daniel: OK. Good question. I do get asked that a bit definitely outside of my normal circles. Chicken Caravan is a mobile, free-range egg shed. So for farmers, they've got a paddock full of grass, they might already have some cows or other livestock, they can add a free-range egg farm to their current farm because it's all movable infrastructure and keep the hens out on beautiful green grass and move them around.

The chicken caravan is the actual movable shed, the housing that has the nesting boxes and all the cool technology and features that is the next generation, next level of farming.

James: Right. Well that gives us great context. So we're not in the make-money-online space, we're not a biz opp, you're not MLM, you're not any of the typical marketing-related type businesses. However, the stuff we've been doing inside SuperFastBusiness membership has really been applicable to your business, and that's what I want to talk about on this particular call.

So what I want to do to start with is let's just wind back to the beginning of this year. What did Chicken Caravan look like at the beginning of the year and what sort of challenges were you having with your online business especially?

What the caravan looked like in the beginning

Daniel: OK. Back at the beginning of the year, I'll probably just think back of what we didn't have that we do have now. So we didn't have a podcast, and that was something that I wanted to do. I was doing a few webinars, but that was sort of some here, some there. They weren't sort of scheduled in. We didn't have a published book. We had a membership site, but it wasn't a forum, and the difference with that,