We broke the record for the longest Demand Gen Live to date on last night's installment. We discussed:  What should my ROI be on Google Ads; How can you identify true intent; Partnership marketing strategies; Is NPS a metric worth considering; What to do when competitors play below the line; and a live Q&A.
 
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.

We broke the record for the longest Demand Gen Live to date on last night's installment. We discussed: What should my ROI be on Google Ads; How can you identify true intent; Partnership marketing strategies; Is NPS a metric worth considering; What to do when competitors play below the line; and a live Q&A. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

We broke the record for the longest Demand Gen Live to date on last night's installment. We discussed: &nbsp;What should my ROI be on Google Ads; How can you identify true intent; Partnership marketing strategies; Is NPS a metric worth considering; What to do when competitors play below the line; and a live Q&amp;A.
 
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.

52 - Identifying True Intent | Demand Gen Live S1 x24

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

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Marketing

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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52 - Identifying True Intent | Demand Gen Live S1 x24

52 - Identifying True Intent | Demand Gen Live S1 x24

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