Podcast highlights:

01:15 - James’s eye view of Dale’s background

02:35 - Business advice and artificial intelligence

03:38 - What AI is doing to the internet marketing landscape

06:22 - The technology you should pay attention to

10:53 - What do the changes mean for business owners?

15:54 - Entering the messenger space

18:57 - E-commerce via messenger

19:50 - Is world domination next for Facebook?

22:06 - Earpieces and implants

24:15 - Some of the tools you can use today

26:15 - What’s going on with BRiN

28:52 - Possible first steps after hearing this podcast

33:09 - Last thoughts for the listener

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Transcription:

James: James Schramko here, welcome back to SuperFastBusiness.com. Today I have a special guest, a friend of mine I've known for many, many years. In fact, I've known my guest today for probably over 20 years, which is a long time, actually. Welcome, Dale Beaumont.

Dale: Thanks so much, James.

James: In the early days, I remember you were this little kid on the news publishing books. That's how I first heard about you. What a journey it's been.

Dale: It has. It's been quite incredible. That publishing journey was over 10 years ago now, but I've been doing lots of other things since and looking forward to having a chat and to seeing how I can add some value to the audience.

James: So just a quick overview from my lens. I've known you first as this little kid publishing books. Then I actually went and had a chat to you at some point in your office up on the Northern Beaches, when I was asking you about how I might go about structuring a book, and you were quite an expert in publishing and you had a subscription model back then where you were helping people with business education.

Then you developed a big platform called Business Blueprint, which is I guess a live event/membership hybrid program that's been very successful. And I've seen you in different places all around the world now. Whenever I go to a conference or an event, you're often there. And you're one of the big players in Australia, at least for CRM software sales, and I've known you through that community.

And here we are. Watching you now, I'd have to say you're a bit of a trendspotter, and your newest venture is into this new area of technology. And the bullet points I've made about our chat were, "chatbots, voice-powered search, and artificial intelligence." And you've got this new project called brin.ai. Why don't you tell me what brought you to this point and what is BRiN?

What BRiN is

Dale: Yeah, OK great. So for the last 10 years after publishing all those books, I've been working in the space of business education, and we've built Business Blueprint into one of the largest and most successful business education companies, and it's been a wonderful journey. However, in terms of their worldwide audience, we did some research and found out that there are 500 million small business owners around the world, and only one percent of those business owners have access to a business adviser. And we looked at the reasons why, and a lot of the reasons are kind of proximity, also the cost as well, and the fact that it's simply not sort of scalable.