In this podcast:

02:55 - Should you deliver a live workshop alone?

04:58 - THIS is what you might focus on

05:30 - The whole point of having an event is…

07:16 - How do you take care of your best customers?

07:56 - A streamlined event checklist

08:45 - Avoid THESE mistakes

10:30 - Is there an ideal number of attendees?

15:39 - When working with suppliers and crew

16:50 - What makes an event good?

17:17 - Leveraging before and after the event

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Download the PDF Transcription and Live Event Checklist

Transcription:

Hey, James Schramko here. Today, I'm just making a quick little episode about events. I've got this on my mind at the moment because I'm coaching a few people in SilverCircle, and they run events.

They run high-level events. I've been doing debriefs. A friend of mine, Kyle Gray, called me up and he wanted to talk to me about events and what's involved with those. It sort of brought out a few memories. I wanted to share those because I think the story around that might be interesting as I'm in the lead up to my own event, SuperFastBusiness Live. That's actually the 12th event, the big event that I've run over a decade.

There are probably some ideas that I could share with you that might help you if you're thinking about running an event, that's why this might be interesting. I'll cover some specific differences that I think are different about the events that I run and how I advise my students that maybe if you're running events, you could see if there's something there for you. If you've never run an event, then this might save you a whole bunch of stress.

Running events then

So in terms of what we teach in SuperFastBusiness Live is very different to the old days. Before, we used to encourage people to bring a laptop. My very first event was pretty much a nightmare to organize. I thought that I would sell maybe 10 or 20 people a ticket to this event from stage at World Internet Summit. But it turns out, there were 550 people in the room at this event, and I had over a hundred people come along to my event. There were about 130 something people. They were bringing along their laptop. I had to organize WiFi.

I was going to show them how to research a niche, find a product to promote as an affiliate, get an affiliate link, and then write the sales copy, find an image, put all of that onto a website, and make it go live on day two. I was told it was impossible. 'This is not going to happen.' But with the help of my clever friends like Dave Wooding, who is a genius technology guy, and Sean who helps me out with my events, we managed to bundle together some software that helped people build a website online. I was able to get a server from Liquid Web, and I was able to hook up WiFi somehow. All of the students were able to build a website.

My guarantee, by the way, just in case you're wondering how I made the offer so compelling, was that if you can't build your own website, I will build it for you. I didn't want to build 130 something websites. Even though I could have,