January 19, 2021

531: Nir Eyal | How to Become Indistractable

38 minutes

What would you do if you could have back all of your unproductive hours? With today’s guest, you might get a good idea about how to achieve that. Nir Eyal is an educator and the best-selling author of, Hooked, and Indistractable: How to Control Your Attention and Choose Your Life.

For most of his career, he’s worked in the video gaming and advertising industries where he learned and applied the techniques used to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.

I’m looking forward to having you jump in with us and learning from the man who wrote the program himself, how to reclaim your productivity and become Indistractable.

Things you will learn in this episode:

[00:01 - 06:33] Opening Segment

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I introduce today’s guest Nir Eyal

Teacher, consultant, and writer

Intersection of psychology, technology, and business

Co-founder of 2 tech companies

Two-best selling books

Critically acclaimed writer

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Nir gives some background on himself

The field of behavioural design

How we can control our attention

Grew up clinically obese

Learning to gain control of food

[06:34 - 14:09] The Opposite of Distraction; Gaining Control of Discomfort

Nir talks about how his battle with food taught him about distraction

Motivation to learn and gain control

Distraction vs. traction

Who to blame for distraction

Most distraction begins from within

The issue of emotion regulation; dealing with discomfort

This is something in your control

What you can and cannot control

Dealing with the discomfort

The fads behind mindfulness

Tactic vs. strategy

The strategies you can learn from the book

Distraction and traction; external and internal

Master the triggers first

[14:10 - 26:57] How to Become Indistractable

Nir shares how he became who he is today

Going back to school

Becoming a blogger

Networking to become an educator

Writing his first book

Why Nir went back to school

The goal to go after Silicon Valley

Selling things made out of bits rather than atoms

A word from our sponsor [18:15]

What’s on the horizon for Nir

Helping the world become Indistractable

The parallels of overeating and technology

It’s time to stop blaming the products

Responsibility vs. Blame

These things are not your fault, they are your responsibility

You are way more powerful than you think

Our level of connection and disconnection today

Making time for traction

Turning value into Time

Knowing what you’re distracted from

The real problem with loneliness

Book time for real connection

[26:58 - 35:16] Closing Segment

Who you know, or What you know?

Depends on the area of professional advancement

One can lead to the other

A relationship that changed your life?

Meeting his wife

Nir talks about his investment portfolio

Nir’s ‘Office Hours’

ThE RaNDoM RoUnD

How to reach out to Nir

Links below

Final words

Tweetable Quotes:

“The opposite of Distraction is not Focus; the opposite of Distraction is Traction. Traction is any action that moves you towards what you want to do.” - Nir Eyal

“You are way more powerful than you think… we control these technologies rather than them controlling us.” - Nir Eyal

“You can’t call something a distraction unless you know what you got distracted FROM.” - Nir Eyal

Resources Mentioned:

Indistractable: How to Control Your Attention and Choose Your Life

Hooked

You can connect with Nir on LinkedIn and Twitter. Check out his website https://www.nirandfar.com to learn even more about the blog.

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By Travis Chappell