In the podcast:

02:27 - Why have a show in the first place?

05:56 - Traditional TV versus the Internet

12:07 - How easy is it these days?

14:10 - An audience for everybody

17:19 - Hope for introverts

28:46 - Tactics you can use

30:58 - Some of the catches

35:12 - Other stuff from Andrew

39:07 - A piece of parting advice

Want your own show? Check out Andrew's course

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Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. And today we are talking about how to create a profitable video podcast show, so to speak. And I've brought back serial entertainer Andrew Lock to talk about this. Good day, mate.

Andrew: Wow. I've never been called that before. Serial entrepreneur, yes. What a privilege it is to be on SuperFastBusiness as you dominate the world.

James: Well, we'll have to find a picture of you with an unusual attire or something from the recent event.

Andrew: Well, that shouldn’t be too hard.

James: You've been known to entertain. And I invited you over to SuperFastBusiness Live again this year of the back of the year before, where you were voted most popular speaker for your discussion around memberships.

Andrew: Yeah, that was fun.

James: You know, you seemed to be aligned with a lot of the same topics that I'm talking about on this show. We're always talking about memberships and subscriptions and this obviously being a podcast, I'm a huge fan of publishing content and bringing in an audience and finding people who are a good fit to help in moving them through to other solutions.

Andrew: I was just going to say, we both do those things because they work.

James: They do work. And it's always good to just cross collateralize some ideas.

Why have an online show?

I remember when I bumped into you in the loft apartment many, many years ago. You had a top video on the iTunes platform, I think it was the number one business show. And you've obviously made huge headway in the video side of things, and I've primarily stuck to my audio format. And it's really good to just talk about some of those subtle differences. Why is this important at all? I suppose we should start with the simple stuff. Why would we even think about having a video or audio show of any kind?

 

"Online videos are shared over a thousand percent more than articles. "

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Andrew: Well, ultimately it's about getting people's attention. You know, especially the younger generation these days, they're just not reading as much as they used to. In fact I came across some interesting stats recently that well, for one thing, millennials spend more time watching videos on their mobiles than they watch traditional TV. Like, way more! Online videos are shared over a thousand percent more than articles. I think the actual figure is 1200 percent more. And it's just really getting in front of people in a way that is very easy for the...