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SuperFastBusiness With James Schramko

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In the podcast:

02:20 - What can you replace?

03:46 - Consider combinations

05:04 - Learning to adapt

05:46 - When change is good and bigger is better

06:29 - What else is it good for?

07:21 - Is there something you can remove?

08:04 - Upside-down and inside-out

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Transcription:

James Schramko here, and welcome back to SuperFastBusiness.com. And today, I would like to share with you the concept of the SCAMPER technique. Using SCAMPER, you can come up with fantastic business ideas with a very simple process. I used the SCAMPER technique early on in my online career to come up with an incredibly creative bonus that helped me sell website software, and it gave me an advantage. I was able to come to the market and fairly quickly dominate using the SCAMPER technique.

So what is the SCAMPER technique? It's actually an acronym, representing seven ways that you can consider an existing object in order to come up with something new. In other words, it's a creativity technique.

S stands for substitute, C for combine, A for adapt, M for modify or magnify, P to put to another use, E to eliminate, and R to reverse. We're going to explore each one of these in more detail.

As an entrepreneur, you'll often find the requirement to come up with ideas, whether it's for an existing product that gets stale, whether you want to add a new service to your business, or if you're just looking for innovation. And innovation is one of the two things that you need for business success, according to Peter Drucker. He was very keen on innovation and marketing. So in such cases, it's really good to have a framework to go by to make your brainstorming so much more productive, and overcome some of the sticking points that would hinder you getting ahead.

To apply SCAMPER, you simply take your product or service or process that already exists and you use that as a starting point. And by yourself or with the collaboration of others, you ask questions about your starting object based on the seven areas indicated in the acronym.