February 08, 2021

543: Shawn Dill & Lacey Book | From One Business to Nine Businesses

32 minutes

We all have different definitions of success, but in the end, we all have the ability to reach our highest potential. Today’s guests Dr. Shawn Dill and Dr. Lacey Book, the ‘small business superheroes’, and creators of the Black Diamond Club, believe that with discipline and focus, anyone can find success.

Shawn is the CEO of The Specific Chiropractic Center while Lacey is on the way to becoming Board Certified in Chiropractic Pediatrics. Both Shawn and Lacey have a passion for impacting the community and reaching people all over the world in the service industry to go out and do the same.

Let’s dive in and learn more about how this power couple went from one business to scaling to nine!

Things you will learn in this episode:

[00:01 - 06:32] Opening Segment

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I introduce today’s guest Shawn and Lacey

Supporting small businesses

Black Diamond Community

Authors of None of Your Business

Lacey’s background

Working multiple jobs as a teen

Hard work ethic and do it yourself culture

Born and raised in Silicon Valley

Shawn’s background

Started as a shoe shiner in a country club

Inspired to find out why these people could afford this lifestyle

Always taking care of the people who serve you

[06:33 - 15:10] The Entrepreneur Bubbling up Inside You

Lacey continues her story

Teller at a bank

Wondering what to do next

Getting an opportunity to work for someone in chiropractics

Shawn’s trajectory

Graduating from chiropractics

How Shawn and Lacey’s partnership began

Meeting Shawn as a teacher in Lacey’s school

Mentorship in being a chiropractor and a business owner

Started working for Shawn

Married and began several businesses

Shawn’s perspective

A word from our sponsor

[15:11 - 23:35] From One Business to Nine

Lacey talks about starting the first business

A partnership like a marriage

The formation of the foundation

Building momentum to scale other businesses

Taking the model from the Chiropractic center and posting it to other businesses

Approached by others about the model

The open door for coaching

A supportive group for creating businesses

Connections leading to three other businesses

Lessons learned from the experience

Perception is everything

What you believe is what you can achieve

How None of Your Business came into play

Being told you need to write a book

Helping service providers become business owners

The Black Diamond Club

Getting the greatest providers together

Embracing the concept of marketing and selling

Making a bigger impact

Celebrating wins and supporting during losses

[23:36 - 31:37] Closing Segment

Who you know or what you know?

Shawn talks about the importance of who you know and how people like you

Developing relationships

ThE RaNDoM RoUnD

How to reach out to Shawn and Lacey

Links below

Final words

Tweetable Quotes:

“What I’ve learned about entrepreneurship and having an entrepreneurial spirit, is that sometimes you don’t even realize that it’s bubbling up inside you.” - Dr. Lacey Book

“Everybody learns how to do their craft but they don’t learn how to be a business owner.” - Dr. Lacey Book

“Just knowing somebody, just having their number in your phone, really isn’t going to do a lot for you unless you develop the relationship. If you have the relationship - to me that’s what matters most.” - Dr. Shawn Dill

Resources Mentioned:

None of Your Business

Book Yourself Solid

Connect with Dr. Shawn on Instagram and Facebook.

Connect with Dr. Lacey on Instagram and Facebook.

Visit both on https://shawnandlacey.com/ or https://www.blackdiamondgroup.com/ to learn more.

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