Dustin Matthews

Interview highlights:

02:28 - When you co-author with big names...

03:59 - How necessary are credentials?

05:40 - Just how credible are speakers?

08:19 - Choreography versus playing by ear

11:45 - THIS is mission critical

13:30 - Why people like transformation

16:19 - Introducing Dustin Matthews

19:41 - Taking the pulse of your audience

24:18 - The five key components of communication

25:46 - Come out of the gates swinging

28:39 - Make sure you discover something

33:26 - Let people know what their pain is

40:55 - Where you deliver the meat

52:01 - Why wait till the end for a yes?

56:43 - The big takeaway

Access a wealth of business resources and James’s personal coaching inside SuperFastBusiness membership

Free Download - Grab the Framework (and Transcription)

Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, we are discussing powerful presentations and I've brought along Dustin Matthews to help us out. Welcome, Dustin.

Dustin: James, I am thrilled to be here. Thanks for having me on.

James: So Dustin, you have a new book out. NoBSPresentations.com, which I note is co-authored with Dan Kennedy and it will be joining my no BS library, which is taking up a fair bit of shelf space right now.

Dustin: Me too.

James: Obviously, to be in a position of co-publishing with Dan Kennedy, you have built your career to a position where you've not only got his attention but have entered into a business deal. So that must be very exciting for you.

Dustin: Yeah, absolutely. I've been asked, how did you do it? How did you pull it off? And I always say money because if you know Dan, you know that he accepts money and what I mean by that is 13 years ago, I read one of his books and it dramatically set me on a different course in life and it got me really fired up about marketing and business. And so now, 13 years later, to co-write a book with him, I've given him lots of money and seminars and I've been the great student and been able to bring some value by showing the speaking side or presentation side and so definitely thrilled and excited. It's been great to be on interviews and podcasts and such. But enough about me. I want to deliver some value here today, deliver the goods.

James: Well, I really do think that is a story. Just about everyone listening to this will have heard of Dan Kennedy and some people may have heard of you. But some people won't. How much power do you think there is in co-branding with someone who is further up the food chain?

The power of co-branding

Dustin: Oh, big time. And I've done this not just in books like with Dan but with events. And so I've done this as a business growth strategy meaning teaming up with people that already have a list or already have influence or already have an audience. And I think a lot of business owners can, whether you consider yourself an A-list, B-list, C-list, you're just getting started, there's always a way to team up and partner. And so obviously being attached to Dan for those of you that know in the business world, it's a big thing. And you know,