For nearly two centuries, we have been told that English is the language of commerce and industry and that the Irish language sits outside this world, peeping in. Could a company from Ireland ever use Gaeilge in its product branding the way Ikea uses Swedish?

Osgur Ó Ciardha is one half of the team behind Pop Up Gaeltacht (the other half being Motherfoclóir regular Peadar Ó Caomhanaigh). In today's episode, he chats to Darach about whether PUG has identified a market for an Irish language bar, the uses of Irish in advertising, the Euro Gaelach and the gravy train myth.

Today's episode is swear-free.

---

Contact the show at https://twitter.com/motherfocloir or email us at [email protected].

Learn more about your ad choices. Visit megaphone.fm/adchoices