In this episode of the Main Street Business Podcast, Mark J. Kohler and Mat Sorensen explain how to create a comprehensive, actionable plan for the year ahead. They discuss the value of aligning your goals with a long-term vision and offer tips for making measurable progress while staying flexible enough to adapt as needed.

Here are some of the highlights:

• Mark and Mat emphasizes the importance of having a strategic plan that can lay the foundation for the next 10 years ahead.
• Mat discusses the need for setting realistic goals and breaking them down into manageable objectives.
• Mark explains and breaks down the concept of SMART goals: Specific, Measurable, Attainable, Relevant, and Time-bound.
• Real-world example of how to set objectives for increasing sales, including strategies like getting more leads and converting leads better.
• How to address personal issues that may be affecting business performance, such as health or family problems.
• Mat suggests involving the leadership team in the execution of the strategic plan to ensure buy-in and accountability.
• Mark advises writing down the strategic plan and carrying it around to review regularly.

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