James Goggin is a designer, educator, and writer. He runs his own design studio with his partner, Shan James, under the name Practise and recently joined the faculty of RISD's graphic design department. He previously worked as Director of Design, Publishing and New Media at the Museum of Contemporary Art Chicago and has taught at Werkplaats Typografie in Arnhem, The Netherlands, and at ECAL in Switzerland. His writing on design has appeared in numerous publications and he currently serves as art director and is on the editorial board of the architecture publication, Flat Out. In this episode, James and I talk about closing the gap between theory and practice, the value of writing in his design process, and subverting the traditional lecture/slideshow format. Links from this episode can be found at scratchingthesurface.fm.