In this episode of the Main Street Business Podcast, Mark J. Kohler sits down with music industry icon Wendy Starland to talk about the dark side of streaming services. Learn why & how artists are being shortchanged and how her new platform, Music Soul, is creating a fairer, brand-integrated ecosystem for musicians, fans, and businesses alike.

Here are some of the highlights:

• Mark J. Kohler underlines the distinction between creating art and running a business, introducing Wendy Starland as a guest who has helped many artists, including Lady Gaga, launch their careers.
• Wendy Starland talks about her topic at the World Economic Forum, focusing on the exploitation of musicians and the need to change the industry dynamics.
• Mark and Wendy discuss the misconception that artists make significant money from music streaming, with Wendy explaining that artists earn less than $45,000 for a billion streams.
• Wendy explains the challenges artists face, including the competition within record labels and the lack of financial support for many artists.
• The challenges of monetizing free music, with Wendy explaining how artists have had to adapt to the new streaming model.
• Wendy introduces Music Soul, a new music streaming platform and marketplace designed to support artists and brands.
• How the platform aims to create an ecosystem where artists retain 70% of streaming and advertising revenue, significantly higher than current streaming platforms.
• Music Soul will offer various features, including streaming music, buying merchandise, attending concerts, and engaging with brands and charities.

Learn more about Wendy Starland here! - https://www.wendystarland.com

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