March 29, 2021

570: Travis Chambers | $600M in Revenue with Facebook Ads

44 minutes

An average ad-buyer with elite content can beat an elite ad-buyer with average content all day long. But today we have elite ad-buyer and elite content creator Travis Chambers, the Founder of Chamber.Media, the industry leader in data-crafted video ads with over 4,000 productions/mo, $80M in managed spend, and $600M in tracked revenue!

Travis is a genius at crafting ad content for every size of company. He’s a Forbes 30 Under 30 lister and keynote speaker at events like Google Growth Summit and VidCon, while also being featured in Inc, Entrepreneur, AdWeek, HuffPo, and others.

Let’s dive right into today’s episode and learn more from Travis about how he was able to drive $600 in Revenue with Facebook Ads.

Things you will learn in this episode:

[00:01 - 07:51] Opening Segment

Sponsored ad

I introduce today’s guests Travis Chamber

Founder of Chamber.media

Be sure to check out guestio.com and start booking

Travis talks about some of his stand-out ads

Travis gives some background into his life

Early days with the VHS recorders

Told his parents he wanted to own a marketing agency

Sales and Marketing dad

Combining creativity with business

[07:52 - 18:57] Seeing the Power of Social Media Marketing

Travis talks about his career experience

Started out wanting to climb the corporate ladder

Doing entrepreneurial stuff without realizing it

Seeing the power of social media marketing

The explosion of YouTubers

Going big - biggest Influencer Activation of all time

Travis on starting his own agency

Getting the winning pitch without getting recognition

Getting an offer from 20th Century Fox - bad experience

Deciding to set out on his own during big life events

Navigating the market

Knowing what kind of money is out there

Creating a viral campaign on a budget

The early sacrifices

[18:58 - 25:11] $600M in Revenue with Facebook Ads

Making ads that work

Creative and rising ad cost

The untapped Facebook marketing at the time

Bringing companies to scale

The competition and ad costs

The social media edge

A word from our sponsor

[25:12 - 33:48] The 7 Foundational Ads

How to use what you have

The 7 foundational ads

Ad taxonomy

Spokesperson video

Product Demo

Social Proof

Closer ads

Case Study

Lifestyle ads

Unboxing

Make variations of the type

Perform a gap analysis

The power of creative

Success through testing

Making ads for Chamber.media

[33:49 - 43:42] Closing Segment

Stand out relationships that helped you?

Travis talks about the people that helped him along the way

Who you know or What you know?

There is very little original thought

You can’t inspire yourself on your own

Building on someone else

The example of Pablo Picasso

ThE RaNdOm RoUnd

How to engage with Travis

Links below

Final words

Tweetable Quotes:

“It’s feast or famine… When you’re going for those big deals, you pretty much have to accept that you’re gonna lose on 90% of them.” - Travis Chambers

“An average ad-buyer with elite content, can beat an elite ad-buyer with average content all day long.” - Travis Chambers

“It’s all about data… Facebook’s got the richest data in all of mankind.” - Travis Chambers

Resources Mentioned:

Unicorn Facebook Ad Creative

The $100 Startup

Russell Brunson Books

Connect with Travis on LinkedIn, Instagram, Facebook, and Twitter. Be sure to visit https://www.chamber.media/ and learn more about social ads that will grow your brand.

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people.

Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!

If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.

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