This week’s episode flips the script with a beer industry news roundup full of hot takes, industry insights, and a little friendly wagering.

🔹 Warren Buffett doubles his stake in Constellation — what does the Oracle of Omaha see in beer while the rest of the world screams “Bev Alc is dead”?

🔹 Busch Light Apple returns and flies off the shelves… but can Lime live up to the hype? Mikey and Ross make it personal with a $20 bet and a prediction showdown.

🔹 Miller Lite turns 50 and drops a golden can — does nostalgia packaging really move cases, or is it just a shiny distraction?

Plus:

• The rise of guiltless pleasures and the NA boom (including a phony Negroni)

• Lifestyle brands and the surprising return of... Hulk Hogan?

• A callout to every sales team: your taste doesn’t matter, the customer’s does.
  

🧠 This one’s part fun, part forecast, and all beer biz. Tune in as Bud, Mike, and Ross break down what’s trending, what’s working, and what might be headed for the fire sale pile.

Chapters

00:00 Introduction and Weekend Stories

04:34 Warren Buffett's Investment in Constellation Brands

13:00 Industry Check-In: Q1 Performance and Future Outlook

18:24 Busch Light Apple: Marketing Success and Consumer Response

23:26 Betting on Beer: Predictions and Consumer Trends

31:10 Miller Lite's 50th Anniversary: Celebrating with a New Campaign

40:12 Hulk Hogan and Hooters: A New Era for an Iconic Brand

41:01 Driving Success: The Importance of Simplicity in Business

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About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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