In this episode, Sean Nettleton sits down with Jeff Miller of Forefront Agronomy in Plainview, Texas, for a deep dive into the realities of farming in the High Plains. Jeff shares what it takes to grow crops in a drought-prone, low-humidity, highly variable environment where irrigation capacity is shrinking and full crop failures are a real possibility. The conversation spans irrigation management, canopy-temperature technology, water-quality challenges, structured-water treatments, soil constraints, drip-irrigation strategy, and how stress mitigation ties all agronomy decisions together. Jeff also walks through real on-farm results using BioBoost, Relax, Amino, and Full Sun—discussing stand improvement, root development, yield gains, and stress resilience across cotton, corn, and sorghum. It’s a practical, technical, and highly relatable look at what it means to manage crops where every inch of water counts.