The Branded Content Project, an initiative by the Local Media Consortium, Local Media Association and Facebook Journalism Project, today released the results of a report on content marketing in collaboration with Borrell Associates Inc., which found that, despite the effect Covid-19 had on businesses, content marketing remained relatively steady and is projected to be more of a priority in 2021.

"Sizing the Content Marketing Opportunity" measured how vast the content marketing space is, what types of media benefit most and what kind of businesses are most inclined to utilize it and at what rates.

In this segment of E&P Reports, Mike Blinder speaks with Julia Campbell of the Branded Content Project and Corey Elliott of Borrell Associates about the report's findings and what local media can do to seize the opportunities of content marketing.