Chris 'Kato' Ju is a Korean-American music producer and entrepreneur based in Atlanta, GA. He began his musical journey as a self-taught rapper and beatmaker, gaining recognition among his peers and local artists like Jarren Benton. Kato eventually shifted his focus solely to production and collaborated with Jarren, catching the attention of the independent label Funk Volume. After signing with Funk Volume as an in-house producer, Kato contributed to the label's success until its dissolution in 2016. Since then, he has founded Beat Club, an online producer mentorship program, and achieved viral success on TikTok with his beat "So Pretty," collaborating with artists like Tyga. Kato has produced for numerous acclaimed artists, including Tyga, Joyner Lucas, and Snoop Dogg, among others.

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Topics Covered:

• 02:53 Kato Explains His Formula For Making Viral Music
• 07:19 The Origin of His Viral Hit "So Pretty"
• 08:09 This is How Artist Should Approach Content
• 09:13 Kato - I Finally Was Able To Take Control of My Music Career
• 16:08 Stop letting people trick you into being broke so they can control you
• 17:24 Brand deals and partnerships gave me the control I needed
• 16:42 Tips on Managing Fiances as An Artist
• 35:55 Kato - Behind the Scenes of My Content Creation
• 45:01 Kato- My TikTok Branding Got Me a Tv Deal
• 47:39 Being a Brand Vs. Being a Producer
• 50:15 There's No Branding For A.I Music and Covers