Rick Cesari is a prime example of how relationships and networking can source your continued success. Rick is a pioneer in how to build corporate brands and take them to the next level, specializing in creating and implementing direct-to-consumer marketing plans that generate robust growth for both businesses and brands.

By applying similar direct response strategies and video marketing he has been responsible for helping to create and market many well-known, iconic brands like The George Foreman Grill, OxiClean, Rug Doctor, and GoPro. After 25 years in the industry, he now offers his knowledge in the form of consultations and books.

Let’s dive in and learn from the master how you can be building brands like GoPro and George Foreman Grills.

Things you will learn in this episode: 

[00:01 - 06:41] Opening Segment 

[06:42 - 16:49] The Opportunities of Direct Response Marketing

[16:40 - 24:31] Building Brands like GoPro and George Foreman Grills

[24:32 - 31:37] Closing Segment

Tweetable Quotes: 

“When you’re doing direct response marketing, any type of advertising you do is always measurable… Another word for it is called accountable advertising.” - Rick Cesari

“I think one of the things that I’ve been able to do in my career is find products when they’re very small but they’re not brand new… What I’ve been able to do is take something small and put a magnifying glass to it through the direct response marketing.” - Rick Cesari

“I would say relationships and networking have been the single source of my continued success.” - Rick Cesari

Resources Mentioned:

Connect with Rick on LinkedIn, Twitter, and Facebook or at [email protected]. Go to https://rickcesari.com/ and start learning how to reel in clients.

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If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.

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