The digital transformation of sports continues to take shape As NFL embraces blockchain with the latest SportsCastr and FanChain deal. 

SportsCastr, a live-streaming platform that allows anyone to become a color commentator, announced today that the NFL Players Association (NFLPA), via its athlete-driven accelerator the OneTeam Collective, has acquired a minority stake in the company to power live, interactive video content for fans.

Through this partnership, active and former NFL players will use SportsCastr to provide live commentary across a wide range of professional and collegiate sports, share personal insights, and more. ACE Media, the NFLPA’s content, and production arm, will collaborate with SportsCastr to produce NFL player and other athlete-driven content featured on the SportsCastr platform.

In June, SportsCastr announced FanChain, a cryptocurrency developed for the multi-billion-dollar global sports market. FanChain allows SportsCastr users to earn tokens for participating on the platform, and those tokens can then be used to unlock premium NFL player content (such as backstage access), purchase sports tickets or merchandise, and send virtual gifts to NFL players.

Although SportsCastr is the first platform to support FanChain, the Company is working with teams, media publishers and leagues to add FanChain support, with the aim of making it the ubiquitous token within the sports industry.

Nick Schupak is the Co-Founder and Vice President of Community at SportsCastr and shares more about information about the interactive live-streaming app; and FanChain, the cryptocurrency developed to connect the fragmented sports industry on today's tech podcast.