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Ep. 349

By 2027, will 95% of all B2B buyer journeys start on an LLM?

Kipp and Kieran dive into the essential AI-powered marketing playbook for building a modern marketing plan from scratch in today’s rapidly changing landscape. Learn more on how to win in AI search and boost your share of voice, why mastering short-form content is the new superpower for marketers, and how intent data and micro-audience campaigns can drive greater results than ever before.

Mentions

ChatGPT https://chatgpt.com/

Claude https://claude.ai/

Canva https://www.canva.com/

XFunnel https://www.xfunnel.ai/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.