Path for Growth with Alex Judd

6 Core Human Needs with Jay Owen


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Jay Owen is not only a good friend, but also a leader and business owner. He owns Business Builders, which is a digital marketing and web design organization based out of Florida. We’ve gotten to know both his team and his family, and along the way have seen firsthand how he has organized his life and leadership around the six core needs. Today’s conversation has some powerful truths for leaders, we’re glad you could join us.


  • Let’s start with Jay’s back story (2:56)
  • At what point did you start building the business and taking on team members? (4:12)
  • There’s value in setting goals, but goals can also cause a lot of stress. You were just trying to be better than the year before, was that healthy for you? (6:41)
  • Leaving your job was a pivotal decision for you, right? What gave you the courage? (9:32)
  • Your business has grown every year of your 22 years in business? (11:23)
  • Let’s talk about the six core human needs and how you go about building each of them (12:30)
  • The six needs are certainty, uncertainty, human connection, contribution, growth and significance. Let’s start by talking about certainty (14:06)
  • Talk to the people listening who love chaos and open schedules. What is the message for them? (20:23)
  • You’ve done a great job of hiring for your weaknesses. Speak to the value of doing that (22:16)
  • We all need certainty but also the opposite - uncertainty. Speak to the practical ways uncertainty shows up for you and the business (25:36)
  • Uncertainty is right up your alley, but how do you bring your team along for the ride? (33:49)
  • Human connection is the third of the human needs. Talk about your supper club (38:19)
  • It’s easy to connect with a masked version of people. Can you speak to the person who may feel lonely because they’re not being real? (44:31)
  • It’s worth asking yourself if you have people you don’t have to be ‘on’ for (48:26)
  • The next one is contribution. Tell us about how you and Claire are involved in Haiti (49:15)
  • Is there a specific story from your time in Haiti that created a shift in your way of thinking? (55:04)
  • There’s discussion about how capitalism is a failed system, but instead of fighting those folks it’s better to just prove it’s a great system (58:44)
  • Next on the list of human needs is growth. You are very intentional about your growth, did that come naturally? (1:00:08)
  • Are there specific books that stand out as having been the most impactful for you? 1:06:03)
  • How do you choose what you read next? (1:07:34)
  • The final one in this list is significance. What’s your ‘why’ for this business? (1:10:12)
  • I don’t think business owners need to believe what I believe, but I want them to wrestle with the question and seek where fulfillment comes from (1:15:35)
  • We unpacked a lot for people, but out of everything we talked about how can people make this actionable? (1:17:12)

  • JayOwenLive.com

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    E-Myth Book

    Pat Lencioni

    Simon Sinek

    Who Not How by Dan Sullivan

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    If you’re ready to move beyond just gathering information and start executing on what truly matters, Path for Growth’s 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.

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