Greg Glassman is the Founder and former CEO of CrossFit, a gym franchise that is popular all over the world for how it revolutionized the fitness industry. Our host, Chris Cooper, was fortunate enough to spend many years working for CrossFit, which gave him an eagle-eyed perspective on what it takes to be a successful entrepreneur. 

In this episode, Chris candidly offers us the six lessons he learned from someone he describes as the ultimate disruptor. Some lessons were harder to learn than others, and sometimes he needed to learn them twice before they really sunk in. Chris Cooper shoots from the hip while speaking from the heart, which makes his insights into the entrepreneurial journey so invaluable. 

There are lessons on being prepared to fail, why a $10,000 charitable donation is better than $1 million, understanding that we are all media companies (no matter the nature of our business), and the societal value of creating entrepreneurs. 

If you’re a business owner looking for insight into the world of CrossFit and the lessons you can apply to your entrepreneurial approach, Chris Cooper is here with tools to save you from learning these lessons the hard way.

“Every company is now a media company, no matter what it is that you are good at.” – Chris Cooper

In This Episode:

- “The next time I start a billion-dollar business from my garage…”

- The pitfalls of losing focus for scope

- Your business is a media company

- How to avoid losing money when doing charitable work

- Build your own platform, create your own audience

- Entrepreneurship grows economies

- Meet your heroes, even if you're likely to be disappointed 

And more!

Connect with Chris Cooper:

- www.businessisgood.com