As we sadly watch the accounting profession become more and more commoditized, we must find a way to differentiate ourselves in the marketplace and become more relevant than ever before. In the latest podcast, Amanda C. Watts shares the importance of relevancy and the shift that accountants need to make to ensure they get paid their value.

Key Takeaways:

The Importance of Being VITAL: Amanda emphasizes the need for CPAs, accountants and bookkeepers to transition from traditional compliance roles to become 'VITAL Advisors' - Valued, Impactful, Trusted, Agile, and Lucrative.

The Vital Few vs. the Trivial Many: The concept is derived from Joseph Duran's work on the 80/20 rule, highlighting the importance of focusing on the vital few clients that contribute most to revenue.

Stages to Becoming a Vital Advisor: Amanda outlines four key stages in the journey from obscurity to vitality: starting with offering basic compliance services, moving to visibility through specialization, being valued with niche-specific solutions, and finally becoming vital by offering indispensable advisory services.

Transition from Compliance to Advisory Services: This shift is crucial for tapping into what clients truly want – moving beyond the essentials of compliance to the more desired advisory services.

Creating a Freedom Practice: By focusing on the 20% of activities and clients that yield 80% of the results and revenue, accountants can create a practice that offers more freedom and higher revenue.

Characteristics of a VITAL Advisor: Amanda lists and explains the five key characteristics that make an accountant vital: valued, impactful, trusted, agile, and lucrative.

The Goal of Becoming Essential: The end goal is for accountants to be seen as absolutely necessary and essential to their clients, ensuring stability and growth even in challenging times.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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