Tapped In Sales and Strategy for Beer Distributors

6: The Impact of Cannabis Reclassification on Beverage Distributors


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In this episode of the Tapped In podcast, Bud and Mike discuss the recent news that the DEA is planning to reschedule cannabis into a schedule three narcotic. They explore the implications of this change, including the potential for increased research and development opportunities, the impact on different states' regulations, and the potential involvement of beverage companies like Coke and Pepsi. They also discuss the rise of Delta 9 variant cannabis beverages and the challenges and opportunities for beverage distributors in this new market. The conversation touches on topics such as drug testing, taxation, and the potential for celebrity endorsements in the THC space.


Takeaways

  • The DEA's plan to reschedule cannabis into a schedule three narcotic opens up research and development opportunities for cannabis products.
  • The change in cannabis classification will also impact state regulations, with some states already allowing recreational and medical marijuana.
  • Delta 9 variant cannabis beverages are gaining popularity, and beverage distributors have the opportunity to add these products to their portfolios.
  • Drug testing policies will need to be updated to address THC use, especially for employees in safety-sensitive positions.
  • Taxation and regulatory challenges will arise as the cannabis industry continues to grow, and beverage companies may need to navigate these issues.
  • The involvement of celebrities and big brand names in the THC space is likely to increase as the market expands.

  • Chapters

    02:15 The DEA's Plan to Reschedule Cannabis

    03:15 Implications of the Rescheduling

    05:09 Delta 9 Variant Cannabis Beverages

    07:02 Impact on the Alcohol Industry

    08:00 Potential Involvement of Coke and Pepsi

    09:25 The Market for THC-Infused Beverages

    10:18 Understanding Delta 9 Variant Products

    11:18 The Presence of Delta 9 in On-Premise Locations

    17:29 Challenges of Drug Testing in the THC Space

    19:23 Updating Drug Testing Policies

    20:42 Regulation and Taxation in the Cannabis Industry

    23:40 Predictions for the Future of the THC Space

    26:33 Conclusion and Reflections

    ...more
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    Tapped In Sales and Strategy for Beer DistributorsBy VXP Tech

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